Process
01 Competitive Research
In the competitive research phase, I analyzed various candle brands, focusing on their vessel designs and packaging cartons. This research allowed me to identify popular trends and elements that resonated with consumers, providing a strong foundation for creating competitive and appealing designs for the Victoria’s Secret Beauty candle line.
02 Moodboard
Next, my team and I collaborated to define the scent story and overall vibe for the candle collection. Once we settled on the "Cozy Cabin" theme, I created a moodboard that encapsulated the ambiance and aesthetic, serving as the creative foundation for my design concepts.
03 Design Iterations
In the design iteration phase, I began crafting various concepts, working within Victoria’s Secret Beauty's established layout guidelines for candle cartons, including consistent type and logo placement. My focus shifted to the background elements, ensuring they effectively encapsulated and communicated the cozy scent story.
04 Prototypes
In the prototyping phase, I collaborated with vendors to produce prototypes of two distinct carton concepts, incorporating different finishes. This step allowed me to evaluate the visual and tactile impact of flocked cartons and hot-stamped gold foiling, ensuring the final design met both aesthetic and quality expectations.
05 Extensions
Once the final design direction was chosen, I extended it to the two additional candles in the collection. I adapted the design by selecting new colors that complemented the scent notes of each SKU, ensuring the collection felt cohesive while highlighting the unique qualities of each candle.
06 Full Pack Design
In the final production phase, I created the dielines for all three candles, extending the design to the full pack. I carefully followed vendor requirements to produce press-ready files while making detailed decisions for the sides, top, and bottom of the packaging. Additionally, I specified all finishes and printing details, ensuring the final product aligned perfectly with our creative vision.
